Most businesses aren't struggling because of a bad product or weak service.

They're struggling because the people who need them most can't tell what they do, who it's for, or why it matters. The gap between expertise and buyer isn't a sales problem. It's a clarity problem. And it's costing businesses more than they realize.

In this session of Ask the CFO, Lowell Mora will be joined by Dolores Hirschmann, founder of Masters in Clarity, to talk about what's actually working in marketing right now and what most businesses are getting wrong.

The conversation will explore:

• Why so many businesses struggle to clearly communicate their value, and what to do about it
• The connection between clarity, trust, and consistent revenue growth
• What's actually working in marketing right now for small to mid-sized businesses
• How fractional professionals and advisors can stand out in a crowded market
• Positioning and messaging strategies that support real revenue, not just visibility
• What business owners are getting wrong about marketing right now
• How to bridge the gap between deep expertise and the buyers who need it

This will be a practical, business-focused conversation for owners, operators, and fractional professionals who want their marketing to work harder without adding complexity.

As always, Ask the CFO is interactive and conversational, with plenty of room for questions and discussion.

About Dolores Hirschmann

Dolores Hirschmann is an investor, strategist, speaker, and founder of Masters in Clarity, a strategy and business coaching firm that helps service professionals grow their businesses, establish thought leadership, and consistently attract clients by closing the gap between their expertise and their buyers.

A former TEDx organizer, Dolores specializes in positioning experts, authors, consultants, and coaches for success. She recently sold a company to Pete Vargas and Grant Cardone, supporting its growth to multiple eight figures in four years, and built a software platform to help speakers get placed on stages. Masters in Clarity also provides fractional CMO services to help companies design and execute marketing initiatives and implement automated systems. As an investor, Dolores acquires and scales small businesses with an eye toward long-term legacy and growth.

mastersinclarity.comIf Your Marketing Isn't Generating Revenue, Here's Why