Ask the CFO with guest John Gies: Clear Message & Predictable Referrals

Tuesday, May 8 2026 · 10am – 11am CT
Live on Zoom (link provided after registration)

As businesses grow, two things tend to get less clear—not more:

How you talk about what you do
And where your next opportunities are coming from

Many companies rely on referrals, but leave them to chance. At the same time, their message often becomes focused on what they offer, rather than the problems they solve.

In this session of Ask the CFO, I’ll be joined by John Gies of Resonant Business Solutions for a practical, conversational discussion around these two areas.

We’ll talk through:

• Why a clear, problem-focused message matters more than ever
• How to create messaging that gets people to raise their hand
• What it looks like to build predictable referral partnerships
• Why most referral strategies don’t work—and how to approach them differently
• How these two pieces connect to more consistent revenue growth

As always, this will be a live, interactive session. We’ll start with a focused conversation and leave time for questions and discussion with the group.

If you’re thinking about how to generate more consistent opportunities—and communicate your value more clearly—this will be a useful conversation to be part of.

About Our Guest:
John Gies works with business owners to build sustainable, profitable revenue and companies that don’t depend on them for every decision. With over 20 years of experience in corporate sales across industries including telecom, banking, healthcare, and law, he brings practical insight and real-world strategies to help businesses grow while building stronger teams and healthier organizations.